The benefits of my ice cream would be that everything that we sell is homemade and made fresh daily. Because we want to make sure that people get a good quality in the ice cream that we are serving. Another one of our benefits is that since everything is made fresh that there would be fewer calories in the ice cream. Which make our entire ice cream semi healthy for the person eating it? We want these to be benefits because a lot of people now a day’s want to eat healthy , but also want to be able to eat sweet things and not feel guilty about it in the long run. Some of my features would be that things are out of the normal also the pairing with the ice cream and the toppings. Because it’s not the same old thing that people are doing with just mixing things into the ice cream. We as a company we want to give the feature of bringing new ideas to the market and having consumers enjoy what we are doing.