EOC: Week 10 What Are The Benefits Vs The Features

The benefits of my ice cream would be that everything that we sell is homemade and made fresh daily. Because we want to make sure that people get a good quality in the ice cream that we are serving. Another one of our benefits is that since everything is made fresh that there would be fewer calories in the ice cream. Which make our entire ice cream semi healthy for the person eating it? We want these to be benefits because a lot of people now a day’s want to eat healthy , but also want to be able to eat sweet things and not feel guilty about it in the long run. Some of my features would be that things are out of the normal also the pairing with the ice cream and the toppings. Because it’s not the same old thing that people are doing with just mixing things into the ice cream. We as a company we want to give the feature of bringing new ideas to the market and having consumers enjoy what we are doing.

Implementation Evaluation Control

Our implementation evaluation control would included us branding ourselves and doing what makes the consumers has much as it makes us happy. The company first develops companywide strategic plans and then translates them into marketing and other plans for each division, product, and brand. Through implementation, the company turns the plans into actions. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing Chapter 13 Pages 416. We would also like to take also make sure that everyone gets a chance to get his or her share. For the people who invest in the ice cream because we then want to branch out and have multiple fashionable food trucks. By us doing this plan we would be able to make profits but also branching off to other thing. Our evaluation for our good truck we would want to be a good one because there is expiration that the people get. Which would offer something better and new. We want people to think of us as an ice creamery on wheels. Many of the actions that we have taken have been going to social media. The control of it all would be for people to join along and give us more ideas for things that we do. Marketing planning involves deciding on marketing strategies that will help the company attain its overall strategic objectives. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing Chapter Two  Pages 54. As a course of action we would help that the company grows at a fast pace. As we grow faster and faster we would hire more people to take care of the money and the ordering of products. Because we would still want everything to be shipped to the owners house. That way everything is still looked over. That would be our implementation evaluation plan.

Price

“Profits can be improved by increasing sales or reducing costs. Sales can be increased by improving the company’s share of domestic and international markets. These goals then become the company’s current marketing objectives” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing .  The pricing would reflect how much we would make and how much things will cost in the long run. Because things for ice cream are not that expensive then pricing won’t cost as much as seven dollars. Because we would have to remember that it is ice cream.  When we are making a lot more money after we build our customer base then sometimes during major fashion events we will have promotional pricing. “Promotional pricing, however, can have adverse effects. Used too frequently and copied by competitors, price promotions can create “deal-prone” customers who wait until brands go on sale before buying them. ” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  Chapter Nine Pages 254. For some of our promotional pricing we would let someone who is having a birthday get a free cone or sundae that would have to be fewer than five dollars. Or if we choose them from our social net working site then they can get a free ice cream of their choice. Certain times when we do the more expensive ice cream sundaes and cones we would have those at larger prices but only at food truck festivals. Our pricing we base is one how much of the things go into the product. ? If consumers perceive that the company’s product or service provides greater value, the company can charge a higher price. If consumers perceive less value relative to competing products, the company must either charge a lower price or change customer perceptions to justify a higher price. ” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  Chapter Nine Page 280.Our competes I don’t think we would really have any because there is one like us. Just in case there is someone like us then we would also go off their prices and see the different things that they offer that make them a different kind of ice cream truck.                                                      

Distribution

Oh La La Ice Cream Truck’s distribution would consit of simply giving the consumer what they want in a timely manner. We would also use selective distribution because that is what get the job done and that’s what we would want. The use of more than one, but fewer than all, of the intermediaries who are willing to carry a company’s products. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing Chapter 10 Pages 324. Our distribution would go where they’re a lot of our consumers and how the demographics are and where we make the most money. Because that will also effect how we would distribution of the fashionable ice cream. Because if we are not making money from somewhere then chances are we won’t go there. Distribution would be important to us because we want people to know who we are and what we are all about. With that being said we can only go places where people like us and are willing to have some of the best ice cream. Production and consumption cycles rarely match, so most companies must store their goods while they wait to be sold. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing Chapter 10 Pages 324. Our ice cream would be set inside of our truck, which would have a freezer to keep everything. Most of our cones would be made the day that sell and we go out ice cream. Because we would want everything to be fresh and made daily. Even from our toppings would be kept cold inside a refrigerator at me as them owners house. That way I would be able to over look everything and see what would need to be ordered and bought. That’s how our distribution would work.

Promotion

Our promotion would we based off of social media. Because there are somany young people on face and twitter that things like that would appeal to them and that’s how they interact with the world. Social media has made it easy for us as wel because we can put where are located and then out consumers would be able to find us faster. “Marketers can engage in online communities in two ways: They can participate in existing Web communities or they can set up their own. Joining existing networks seems easiest”. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  Chapter 14 Pages 468. We feel as if we do all of our promotions with small minor flyer and school appearances that we can get a good customer base. Social media is a easy fast way to also get your name out and tell people who you are because everyone is one their. Using social media can also give people a chance to rate us and tell us good and bad and how we can do better. But participating successfully in existing online social networks presents challenges. First, online social networks are new and results are hard to measure. Most companies are still experimenting with how to use them effectively. ”. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  Chapter 14 Pages 469. Us being young we would have only people who know how to use the social media because it would  be something that we need heavily. Because of  the different places that  we would be and the latest updates. We would also use social media for the fashion updates and the new ice cream cones and others we would be doing.  When used properly, e-mail can be the ultimate direct marketing medium”. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  Chapter 14 Pages 470. Even though spam is not a good thing we would spam people for the first part opening of our business because we would need to get known. Then we would be using it in the right ways. We would not spam to hurt peoples computers. So that’s how we would do all of our promotion and advertising.

Product

The product that we would offer would bring people to a point in time where they are happy. Because a lot of people like the fact of ice cream and fashion. Oh La La Ice Cream Trucks gives a product that consumers will enjoy and be happy with. Consumers would be able to enjoy a product that will give them something more then the typical ice cream truck. When the economy tightens, customer loyalty and retention become even more important. There are fewer customers and less spending to go around, so firms must work to hang on to the customers they have. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing Chapter Nine Pages 254  Chapter One Page 21. Our consumers would more base what they like with our products. Since people are looking for something they get enjoyment out of we are willing to give it to them the best way we are able too. Also with us tagging ourselves where we are then the consumers don’t have to go out of their way which we would update from place to place we go. We feel as if the consumer would get their moneys worth if they tell us what they want. To create value for customers and to build meaningful relationships with them, marketers must first gain fresh, deep insights into what customers need and want. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing Chapter Nine Pages 254 . We want to have customers be happy with our products even if we have to change it around to how they like it . Also looking at their demographics would also see what they like. Because young kids might not like the same things a  elder lady will . So we want our products to appeal for all but we really want them to appeal to young teens and adults. Because they know all the knew fashion and what hip and what’s not.

Situation & SWOT Analysis

The plan begins with an executive summary that quickly reviews major assessments, goals, and recommendations. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing chapter Two page 56. Some of the strengths that we would have would be giving people something that they love and like. Also bringing something new to the old way of giving ice cream. Another strength would be showing people something out of the normal. Also getting a new look one things and giving back to the community. Some of our weakness would be that we might not cater to everyone in their needs and what they like. Also sometimes our prices and how much would they spend on a fashionable ice cream and if they are really getting a good deal on what they like. Some other weak points would be seeing if we can give everyone that expericance and wanting them to enjoy for a good price. The pressure of the econmany would also be a weakness because we want consumers to come to us instead of the normal ice cream shops. By carefully studying the environment, marketers can adapt their strategies to meet new marketplace challenges and opportunities. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing chapter Three page 67. The opportunities that we would have our endless because besides giving ice cream, we would also want to give back to our consumers. We would want to after awhile sponsor a fashion show for recycled fashions by some of our consumers. Because we are involved with the fashion world as well as giving ice cream. We can also give people what they want. Some of our threats would be people not wanting to buy from us. Because we are not a regular ice cream truck we are a more modern truck with a fashionable edge to it. Our one last threat would be not getting enough sells and having to change our whole concept if people don’t catch on to it. So that would be our SWOT analyst.