EOC: Week 10 What Are The Benefits Vs The Features

The benefits of my ice cream would be that everything that we sell is homemade and made fresh daily. Because we want to make sure that people get a good quality in the ice cream that we are serving. Another one of our benefits is that since everything is made fresh that there would be fewer calories in the ice cream. Which make our entire ice cream semi healthy for the person eating it? We want these to be benefits because a lot of people now a day’s want to eat healthy , but also want to be able to eat sweet things and not feel guilty about it in the long run. Some of my features would be that things are out of the normal also the pairing with the ice cream and the toppings. Because it’s not the same old thing that people are doing with just mixing things into the ice cream. We as a company we want to give the feature of bringing new ideas to the market and having consumers enjoy what we are doing.

EOC Week 8 : My Creative Concept

  

I think that my target market would be young adults and lower. Demographic factors are the most popular bases for segmenting customer groups. One reason is that consumer needs, wants, and usage rates often vary closely with demographic variables ( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing   Page 177 Chapter Six. )  Because I want to range my food for girls and boys in the Milli Generation I would have to look at things they can relate to. I also looked at the social factor and idea of fashion and ice cream to combine them together in one.   Ideas can also be marketed. In one sense, all marketing is the marketing of an idea, whether it is the general idea of brushing your teeth or the specific idea that Crest toothpastes create “healthy, beautiful smiles for life.” Here, however, we narrow our focus to the marketing of social ideas. ( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing   Page 214 Chapter Seven. )   I would want to appeal so that I get many different followers because I don’t want to just base it off of girls and for it to be so glitz that boys won’t want it. The hardest market for me would be the marketing to boys since when you hear fashion you don’t think of guys so much.  My marketing plot would be to have many males who have clothing lines to be on the truck and clothing brands that guys like.  For marketing stand points to get my ice cream truck out there I would use social media such as facebook, twitter, and MySpace. Because I know that’s where my target market is and that’s how I can find them.  In that being I would also have cute girls and guys working for me of course I would have one each and use them as models. So one day we can do high fashion and have all high fashion ice cream then the next week do hip hop street wear. We can change the menu up according to what week it is, though we will have are signature ice creams like the Marilyn Monroe Cone.

EOC Week 7 : The Pitch

Oh La La Fashion Ice Cream.This ice cream truck will be set apart for much different reason. One being that all the ice cream desserts that we offer will be named after fashion icons and eras. Many of our items would be cones, sundaes, shakes and ice cream balls. Many of our things would be representation for fashion. Such as the Monroe Cone which would be Vanilla ice cream with dipped in a white chocolate cone with a cherry on top. Since she is known for her white dress and her red lipstick. Our price range would start at 3 dollars and end at 5. Most of the marketing would be down by social networking and billboards. This would be us taken fashion and pairing it with ice cream. Our services would be by schools, parks, and shopping centers. Since that’s where there would be a lot of traffic and would appeal to teens. We would also have become the designer or icon for the day where we pick someone from our social networking site and if they give us a good idea to do then they get that product for free. This would happen at random times. Oh la la Fashion Ice Cream would be a truck with bright bold colors and photos of our ice cream with that icon or designer next to it. Some of the music that would be played are fast pace runway songs. Since that would draw people to the truck and get people to notice us.  Our goal would be to have a truck to that brings fashion to the streets. We want out customer to fell like they are in old holly wood or a fashion show during Paris Fashion Week. So this ice cream truck will set us apart from everyone.

EOC Week 6: Me x 3 Products I Use

One of the products that I tend to use on a daily is Cover Girl bronzer. Just for the simple fact that I am so many different shades, so after I put on foundation I can use bronzer and look one color. I tried using other products but many of those did not work they ended up making me look dirty. Some of the products that I like a lot like MAC cosmetic cost too much for me as of right now. So Cover Girl for me is something that I would keep using because they are affordable and another one is they don’t test on animals.

    Another product that I use on a daily is would be my android cell phone. Because it keeps me in contact with my social networking sites and the latest things that our happening in the now. If it was not for my phone I don’t know how I would function. Because now I’m doing a lot more fashion projects and events so I need to stay in touch with people. My phone also keeps me in contact with my family, who has moved on to other states. Which makes my phone good when I need it since I could check my email, text messages, and also finish homework on my phone. My android phone is something that if I go with out then it’s a an issue for contacts and family.

   The last product that I use on a daily bases is my Compaq laptop. Not only do I use it for school and reading material, but also I use it to look at the latest trends in fashion, which gives me new and better ideas for the line of things I want. I also use my laptop for my own personal social networking. Because social networking has made the world who they are today. Using my laptop also comes in good hands when there are things going on and you need to know certain things about it. Among all of that I use my laptop to video chat with my little cousin and friends who have went to college. So these are all things I use on a daily bases.

EOC Week 5 : Social Networks and Job Hunting

I think that the way that they go about people using their product and hiring them from social media is a good idea. Because they know the product they use it so it benefits the company and the person who was employed. I think because they do a lot of social media people should be aware that it could also mess up a company based on some of the people that are hired. In the text they stated “it’s often a labor of love more than a paying job” (printed page 143 chapter 5 Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing). So a lot of them don’t think how some things they put on their personal social media sites affects t he company. They say that it is cheaper then having to spend money on billboards and things, but to my knowledge it cost to have an ad on face book or any other social networking site does it not. The vice president of Adobe Systems said, “The antibodies kicked in pretty quickly. They thought it was very invasive," (Wall Street Journal Page One]. About the way other employees feel about getting new people in their work force. To me I feel like they should not look to social networking sites to find new employees. Because for the simple fact that it could interfere with how they run their place of business.  "While I wish every company used Monster, social is a solution that many people are using," says Matt Mund (Wall Street Journal Page Two]. I feel as if they should stick to their regular advertising for job postings because if they wanted loyal people they would go to good places to get a good jobs. Also going off of social networking can be bad for a company because if they do have people from their company on their doing something horrible they can get in trouble. That’s why I think they should stay with they regular job hunting sites on the Internet.

EOC Week 4: Consumer Vs. Business Marketing

Business Vs. Consumer marketing is something easy to explain. Businesses marketing one of the concepts they go off of are being price driven more then they are brand driven. “a marketing and creative genius with a rare ability to get inside the imaginations of consumers and understand what will captivate them,” says an anasyts . Page 136  Chapter Five in. As to wear they do anything to get in the minds of their consumers. Consumers though base their buying on what they can get and how much they can afford. Also cultural factors have an effect on the way that consumers buy “to ignite and support a sustained national conversation by, for, and about black women.”“ says an anasyts. Page 140 Chapter Five in Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. So their saying consumers will spend money on things that have something to do with them. On the other business marketing is almost the same as consumer marketing in some ways then more. Business marketing takes more of an aggressive approach to things. They have more of a demand to buy things and to go out and sell things. Business buyers also take more complex reasoning then consumer buyers. “Anyone who says the economy is not a challenge is totally in denial” says one B-to-B marketing expert. Companies “need to look at the needs of customers. It’s customer, customer, and customer now.” Page 163 Chapter Five in Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. Saying that buyers need to change the way they do things and make it easy for their consumers.  If I had to choose which was better then I would choose consumer marketing because me as a consumer would think more racial then business people.

Week 3 EOC: My Demographics

The group that I would belong in would be Generation Y or other known as Millennials as far as demography. Just because I do a lot of social networking. I consider my social networking promotion for myself. I tend not to do a lot of things on the internet and also by my android phone. I think the main thing with my generation is we are spoiled everything is based on what you have. If you don’t have say smart phones then you’re not in date with everyone. Or if you don’t have the newest “Betsey Johnson” handbag you’re not fashionable. So I think a lot of the social media made my generation who they are. “All generations are comfortable with technology, but this is the generation that’s been formed by technology,” said by Yahoo executive. (Page 17 Chapter Three in Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing). It’s not that some of the other generation doesn’t like the technology of today, but they are the ones who could do without it. Unlike my generation most of us swear by the technology. I don’t think that say the baby boomer generation does not agree upon the way we live out lifestyle. Because they had to work for everything they got in life, rich or poor my generation gets a lot handed to us without having to really do much. Just like if you compare it to schooling and how public schools are ran today then how they where many years ago. “Young people want to be in control of their relationship with a brand. They want to customize and personalize.” ( Page 18 Chapter Three In Armstrong & Kotler (2011). Marketing: An Introduction, 10^th Ed. Prentice Hall Publishing). I think based off of the quote that we don’t want everything to be for us we want to make it our own. Just because we think as if we are more important then everyone else. So we do strive for custom things in life. “it’s not something separate. It’s just something they do.”( Page 17 Chapter Three In Armstrong&Kotler (2011). Marketing: An Introduction, 10^th Ed. Prentice Hall Publishing) I think that as time goes on that more people will see that the things we do will bring us together in terms of how we do things now. That’s why I’m happy that I’m a Millennials.

Week 2 EOC: Boston Consulting Group - Video Games

In the article that we had to read about the gaming industry I felt as if the gaming industry is going down as a whole due to finical problems of the world today. The video industry is still pulling in a ton of money but the numbers are not showing it. Even though people still will spend a lot of money on the games they wont on the video game console it’s self. "Initial orders for our products are tending to be lower," said Strauss Zelnick, Chairman of Take-TwoInteractive Software Inc. (Page 1 of the Wall Street Journal in refferance to the video market. In the article the cash cow would have to be Microsoft Co. because even though their sales went down they still are ranking in a lot of money for their gaming equipment. They are a big seller because of their Box 360. The question mark in the gaming world would have to be the games that are just being sold since people seem to keep buying them. "You're seeing an industry slowdown in games and consoles," said Amazon finance chief Tom Szkutak. (Page 1 in the Wall Street Journal]. The star of the whole gaming industry would have to Apple because they are making the games avaible on Phone and Ipods so that consumers don’t have to go out and buy everything, and its right their on their phone for them to get too. The dog would have to be Wii because the price is so slow that now anyone can really get the gaming console. Then they are not making any profit from it because they have cut the prices in half. Unlike some other the other gaming consoles they wont be cut until later this year. "It's highlighting the weak months because if people don't really have a reason to go out to the store, they're not," said John Taylor, a financial analyst for Arcadia Investment Corp. (Page 2 in the Wall Street Journal]. They seem to sell the most when holidays and big title games do come out. So now the gaming industry is not worried because they have not been hit with the big name games yet. 

EOC : Great Customer Service

A time where I had great customer service was when I was at a local retail store called “ Styles For Less”. I rather not say the time but the many times I have went to into styles.  The reason I had such great customer service was because they made me feel welcomed and treated me like I ran the store , which they do every one that makes it really neat. Styles had one thing they wanted to sell you more, but did not hover over you to sell more. In the text a retailing expert said, “They’ve focused on customer service and haven’t allowed themselves to be distracted by other things,” which was about the online store Zappos, which was found on page two chapter one. It also applied when I was shopping in Styles. They did not let other things around them help them not sell or they did npot focus on just one person in the store which made me feel welcomed. Their store also never seemed to fuss about their exchange policy . The sales asscoiate always makes a ponit to tell me a head of time their policy , which to me is a good thing. Styles is one store in Las Vegas that I would refer people to not because the clothing is so inexpensive but because their customer behavier is excellent. Every time I go into one of their many stores I feel as if their a stylist and I’m a well known a list starlet. Many other stores either hover over you or they don’t pay any mind to you at all. Styles also has a a lot of oppurtunies for people their by becoming a V.I.P . that means you really can get treated special by get 10 or 20 percent of your purchase in this hard times. When I walk into a store I like to treated to as if I owned in and that’s what I belive they are doing. That’s why I enjoy going because they have the best customer service.

Week 1 EOC: My Voice

Fashion is not just a hobby to me its something that was born into me. When I little unlike most girls I was not just playing with my Barbie dolls I was looking at their outfits to see what I could change and what would go best with what. That’s when I figured out that I wanted to study fashion in the future. As I went through life my passion for fashion grew right along with me. When I began my third year in high school I started the fashion program learning the history of fashion, fundamentals and also how to create different pieces of clothing. I then was able to get bumped up in classes. By the end of my senior year I created outfits for two fashion shows that my school had put on, then working backstage at one of them. Now that I have done small amounts of working with the fashion world and doing some styling for friends who model. Now that im a little older and wiser I want to create a line known as “Forever Fashion” since fashion is forever in bedded into our lives. Then as my line grows I want to be able to open “Forever Fashion” clothing stores with one of a kind dresses. Some of my high school fashion teacher, ‘If fashion does not change then the world does not change”.