Objectives

The company’s strategic plan establishes what kinds of businesses the company will operate and its objectives for each. Then, within each business unit, more detailed planning takes place Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing Chapter 2 Pages 47. Some of the objectives of our ice cream truck would be to of course make money but to give people an experience that they wont forget. Because if we don’t have a set plan of how we will give this to our consumers then we will not succeed in what we are trying to do. Also another objective is to make a profit that will balance everything from gas to supplies that we will need. We would make this also a fast pace envoirment but not so fast that people won’t enjoy it. Because if we do everything how we should then things would move and our profit will balance out. Customer value is the key ingredient in the marketer’s formula for success. However, as we noted in Chapter 1 marketers alone cannot produce superior value for customers. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing Chapter 2 Pages 47. With that being said we want our customer service to be noted and sought for because this is a different more unique ice cream truck. We also want the customers buying from us to be happy and for them to want to come back then going to a Cold Stone And A Dairy Queen. We want them to be able to locate us of their social networking site and come get an ice cream. We would also want a objective to be to grow into more fashion forward food trucks so we can really get out their and show people. Pricing may play an important role in helping to accomplish company objectives at many levels. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing Chapter 9 Pages 281. Our pricing will show how we grow with our other objectives but as long as we are able to keep our truck going and still are able to serve consumers then our goals will be reached because that’s what we would really want. That would be our very last objective because our first would be customer service and interactions.

Business Mission Statement

My Business mission statement would be to make the consumer happy and to give them something that they have never had before. Because unlike others we want them to be taken back to where their childhood but also take them to a fashion show. Which would be important? Although marketing plays a leading role, it can be only a partner in attracting, keeping, and growing customers. In addition to customer relationship management, marketers must also practice partner relationship management. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing Chapter Two Page 47   we would base all of our things off of what are consumers would want. We want to make sure we relate to their needs and what they like, but also staying true to our self. Another purpose would be to have consumers be aware of the fashion world and what’s going on. I feel like it would also be important to be loyal to are consumers and give them what they want. Because we would want to go good customer service. We want to just value everything that we do for our customers by going off this from our relationship with our customers. “Customer relationships and value are especially important in today’s tough economic times, when more frugal consumers are cutting back and spending more carefully”. . Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing Chapter One 4 Page 47. The relations we want to build with our customers is for them t o feel like they can relate to us and our brand and what we are doing. Because if we don’t base things off our customers and what they like then we might not get a lot of customers.  We feel thro social media we would be able to reach our customers and supports by doing what we do best making fabulous ice cream. “The challenge facing us is not just one of consumers being more-value conscious,” says one marketing consultant. “It’s how we gain … a renewed relationship with consumers who have less inclination to listen to [companies with whom] they do not have strong and valued relationships.” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing Chapter One Page 47. Value, Happiness and Fashion would be our mission to give and get these things to have a successful ice cream truck.

EOC Week 8 : My Creative Concept

  

I think that my target market would be young adults and lower. Demographic factors are the most popular bases for segmenting customer groups. One reason is that consumer needs, wants, and usage rates often vary closely with demographic variables ( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing   Page 177 Chapter Six. )  Because I want to range my food for girls and boys in the Milli Generation I would have to look at things they can relate to. I also looked at the social factor and idea of fashion and ice cream to combine them together in one.   Ideas can also be marketed. In one sense, all marketing is the marketing of an idea, whether it is the general idea of brushing your teeth or the specific idea that Crest toothpastes create “healthy, beautiful smiles for life.” Here, however, we narrow our focus to the marketing of social ideas. ( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing   Page 214 Chapter Seven. )   I would want to appeal so that I get many different followers because I don’t want to just base it off of girls and for it to be so glitz that boys won’t want it. The hardest market for me would be the marketing to boys since when you hear fashion you don’t think of guys so much.  My marketing plot would be to have many males who have clothing lines to be on the truck and clothing brands that guys like.  For marketing stand points to get my ice cream truck out there I would use social media such as facebook, twitter, and MySpace. Because I know that’s where my target market is and that’s how I can find them.  In that being I would also have cute girls and guys working for me of course I would have one each and use them as models. So one day we can do high fashion and have all high fashion ice cream then the next week do hip hop street wear. We can change the menu up according to what week it is, though we will have are signature ice creams like the Marilyn Monroe Cone.

EOC Week 7 : The Pitch

Oh La La Fashion Ice Cream.This ice cream truck will be set apart for much different reason. One being that all the ice cream desserts that we offer will be named after fashion icons and eras. Many of our items would be cones, sundaes, shakes and ice cream balls. Many of our things would be representation for fashion. Such as the Monroe Cone which would be Vanilla ice cream with dipped in a white chocolate cone with a cherry on top. Since she is known for her white dress and her red lipstick. Our price range would start at 3 dollars and end at 5. Most of the marketing would be down by social networking and billboards. This would be us taken fashion and pairing it with ice cream. Our services would be by schools, parks, and shopping centers. Since that’s where there would be a lot of traffic and would appeal to teens. We would also have become the designer or icon for the day where we pick someone from our social networking site and if they give us a good idea to do then they get that product for free. This would happen at random times. Oh la la Fashion Ice Cream would be a truck with bright bold colors and photos of our ice cream with that icon or designer next to it. Some of the music that would be played are fast pace runway songs. Since that would draw people to the truck and get people to notice us.  Our goal would be to have a truck to that brings fashion to the streets. We want out customer to fell like they are in old holly wood or a fashion show during Paris Fashion Week. So this ice cream truck will set us apart from everyone.

EOC Week 6: Me x 3 Products I Use

One of the products that I tend to use on a daily is Cover Girl bronzer. Just for the simple fact that I am so many different shades, so after I put on foundation I can use bronzer and look one color. I tried using other products but many of those did not work they ended up making me look dirty. Some of the products that I like a lot like MAC cosmetic cost too much for me as of right now. So Cover Girl for me is something that I would keep using because they are affordable and another one is they don’t test on animals.

    Another product that I use on a daily is would be my android cell phone. Because it keeps me in contact with my social networking sites and the latest things that our happening in the now. If it was not for my phone I don’t know how I would function. Because now I’m doing a lot more fashion projects and events so I need to stay in touch with people. My phone also keeps me in contact with my family, who has moved on to other states. Which makes my phone good when I need it since I could check my email, text messages, and also finish homework on my phone. My android phone is something that if I go with out then it’s a an issue for contacts and family.

   The last product that I use on a daily bases is my Compaq laptop. Not only do I use it for school and reading material, but also I use it to look at the latest trends in fashion, which gives me new and better ideas for the line of things I want. I also use my laptop for my own personal social networking. Because social networking has made the world who they are today. Using my laptop also comes in good hands when there are things going on and you need to know certain things about it. Among all of that I use my laptop to video chat with my little cousin and friends who have went to college. So these are all things I use on a daily bases.

EOC Week 5 : Social Networks and Job Hunting

I think that the way that they go about people using their product and hiring them from social media is a good idea. Because they know the product they use it so it benefits the company and the person who was employed. I think because they do a lot of social media people should be aware that it could also mess up a company based on some of the people that are hired. In the text they stated “it’s often a labor of love more than a paying job” (printed page 143 chapter 5 Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing). So a lot of them don’t think how some things they put on their personal social media sites affects t he company. They say that it is cheaper then having to spend money on billboards and things, but to my knowledge it cost to have an ad on face book or any other social networking site does it not. The vice president of Adobe Systems said, “The antibodies kicked in pretty quickly. They thought it was very invasive," (Wall Street Journal Page One]. About the way other employees feel about getting new people in their work force. To me I feel like they should not look to social networking sites to find new employees. Because for the simple fact that it could interfere with how they run their place of business.  "While I wish every company used Monster, social is a solution that many people are using," says Matt Mund (Wall Street Journal Page Two]. I feel as if they should stick to their regular advertising for job postings because if they wanted loyal people they would go to good places to get a good jobs. Also going off of social networking can be bad for a company because if they do have people from their company on their doing something horrible they can get in trouble. That’s why I think they should stay with they regular job hunting sites on the Internet.

EOC Week 4: Consumer Vs. Business Marketing

Business Vs. Consumer marketing is something easy to explain. Businesses marketing one of the concepts they go off of are being price driven more then they are brand driven. “a marketing and creative genius with a rare ability to get inside the imaginations of consumers and understand what will captivate them,” says an anasyts . Page 136  Chapter Five in. As to wear they do anything to get in the minds of their consumers. Consumers though base their buying on what they can get and how much they can afford. Also cultural factors have an effect on the way that consumers buy “to ignite and support a sustained national conversation by, for, and about black women.”“ says an anasyts. Page 140 Chapter Five in Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. So their saying consumers will spend money on things that have something to do with them. On the other business marketing is almost the same as consumer marketing in some ways then more. Business marketing takes more of an aggressive approach to things. They have more of a demand to buy things and to go out and sell things. Business buyers also take more complex reasoning then consumer buyers. “Anyone who says the economy is not a challenge is totally in denial” says one B-to-B marketing expert. Companies “need to look at the needs of customers. It’s customer, customer, and customer now.” Page 163 Chapter Five in Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. Saying that buyers need to change the way they do things and make it easy for their consumers.  If I had to choose which was better then I would choose consumer marketing because me as a consumer would think more racial then business people.