Business Mission Statement

My Business mission statement would be to make the consumer happy and to give them something that they have never had before. Because unlike others we want them to be taken back to where their childhood but also take them to a fashion show. Which would be important? Although marketing plays a leading role, it can be only a partner in attracting, keeping, and growing customers. In addition to customer relationship management, marketers must also practice partner relationship management. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing Chapter Two Page 47   we would base all of our things off of what are consumers would want. We want to make sure we relate to their needs and what they like, but also staying true to our self. Another purpose would be to have consumers be aware of the fashion world and what’s going on. I feel like it would also be important to be loyal to are consumers and give them what they want. Because we would want to go good customer service. We want to just value everything that we do for our customers by going off this from our relationship with our customers. “Customer relationships and value are especially important in today’s tough economic times, when more frugal consumers are cutting back and spending more carefully”. . Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing Chapter One 4 Page 47. The relations we want to build with our customers is for them t o feel like they can relate to us and our brand and what we are doing. Because if we don’t base things off our customers and what they like then we might not get a lot of customers.  We feel thro social media we would be able to reach our customers and supports by doing what we do best making fabulous ice cream. “The challenge facing us is not just one of consumers being more-value conscious,” says one marketing consultant. “It’s how we gain … a renewed relationship with consumers who have less inclination to listen to [companies with whom] they do not have strong and valued relationships.” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing Chapter One Page 47. Value, Happiness and Fashion would be our mission to give and get these things to have a successful ice cream truck.