Distribution

Oh La La Ice Cream Truck’s distribution would consit of simply giving the consumer what they want in a timely manner. We would also use selective distribution because that is what get the job done and that’s what we would want. The use of more than one, but fewer than all, of the intermediaries who are willing to carry a company’s products. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing Chapter 10 Pages 324. Our distribution would go where they’re a lot of our consumers and how the demographics are and where we make the most money. Because that will also effect how we would distribution of the fashionable ice cream. Because if we are not making money from somewhere then chances are we won’t go there. Distribution would be important to us because we want people to know who we are and what we are all about. With that being said we can only go places where people like us and are willing to have some of the best ice cream. Production and consumption cycles rarely match, so most companies must store their goods while they wait to be sold. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing Chapter 10 Pages 324. Our ice cream would be set inside of our truck, which would have a freezer to keep everything. Most of our cones would be made the day that sell and we go out ice cream. Because we would want everything to be fresh and made daily. Even from our toppings would be kept cold inside a refrigerator at me as them owners house. That way I would be able to over look everything and see what would need to be ordered and bought. That’s how our distribution would work.