EOC Week 4: Consumer Vs. Business Marketing

Business Vs. Consumer marketing is something easy to explain. Businesses marketing one of the concepts they go off of are being price driven more then they are brand driven. “a marketing and creative genius with a rare ability to get inside the imaginations of consumers and understand what will captivate them,” says an anasyts . Page 136  Chapter Five in. As to wear they do anything to get in the minds of their consumers. Consumers though base their buying on what they can get and how much they can afford. Also cultural factors have an effect on the way that consumers buy “to ignite and support a sustained national conversation by, for, and about black women.”“ says an anasyts. Page 140 Chapter Five in Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. So their saying consumers will spend money on things that have something to do with them. On the other business marketing is almost the same as consumer marketing in some ways then more. Business marketing takes more of an aggressive approach to things. They have more of a demand to buy things and to go out and sell things. Business buyers also take more complex reasoning then consumer buyers. “Anyone who says the economy is not a challenge is totally in denial” says one B-to-B marketing expert. Companies “need to look at the needs of customers. It’s customer, customer, and customer now.” Page 163 Chapter Five in Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. Saying that buyers need to change the way they do things and make it easy for their consumers.  If I had to choose which was better then I would choose consumer marketing because me as a consumer would think more racial then business people.