Situation & SWOT Analysis

The plan begins with an executive summary that quickly reviews major assessments, goals, and recommendations. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing chapter Two page 56. Some of the strengths that we would have would be giving people something that they love and like. Also bringing something new to the old way of giving ice cream. Another strength would be showing people something out of the normal. Also getting a new look one things and giving back to the community. Some of our weakness would be that we might not cater to everyone in their needs and what they like. Also sometimes our prices and how much would they spend on a fashionable ice cream and if they are really getting a good deal on what they like. Some other weak points would be seeing if we can give everyone that expericance and wanting them to enjoy for a good price. The pressure of the econmany would also be a weakness because we want consumers to come to us instead of the normal ice cream shops. By carefully studying the environment, marketers can adapt their strategies to meet new marketplace challenges and opportunities. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing chapter Three page 67. The opportunities that we would have our endless because besides giving ice cream, we would also want to give back to our consumers. We would want to after awhile sponsor a fashion show for recycled fashions by some of our consumers. Because we are involved with the fashion world as well as giving ice cream. We can also give people what they want. Some of our threats would be people not wanting to buy from us. Because we are not a regular ice cream truck we are a more modern truck with a fashionable edge to it. Our one last threat would be not getting enough sells and having to change our whole concept if people don’t catch on to it. So that would be our SWOT analyst.