Objectives

The company’s strategic plan establishes what kinds of businesses the company will operate and its objectives for each. Then, within each business unit, more detailed planning takes place Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing Chapter 2 Pages 47. Some of the objectives of our ice cream truck would be to of course make money but to give people an experience that they wont forget. Because if we don’t have a set plan of how we will give this to our consumers then we will not succeed in what we are trying to do. Also another objective is to make a profit that will balance everything from gas to supplies that we will need. We would make this also a fast pace envoirment but not so fast that people won’t enjoy it. Because if we do everything how we should then things would move and our profit will balance out. Customer value is the key ingredient in the marketer’s formula for success. However, as we noted in Chapter 1 marketers alone cannot produce superior value for customers. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing Chapter 2 Pages 47. With that being said we want our customer service to be noted and sought for because this is a different more unique ice cream truck. We also want the customers buying from us to be happy and for them to want to come back then going to a Cold Stone And A Dairy Queen. We want them to be able to locate us of their social networking site and come get an ice cream. We would also want a objective to be to grow into more fashion forward food trucks so we can really get out their and show people. Pricing may play an important role in helping to accomplish company objectives at many levels. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing Chapter 9 Pages 281. Our pricing will show how we grow with our other objectives but as long as we are able to keep our truck going and still are able to serve consumers then our goals will be reached because that’s what we would really want. That would be our very last objective because our first would be customer service and interactions.