Implementation Evaluation Control

Our implementation evaluation control would included us branding ourselves and doing what makes the consumers has much as it makes us happy. The company first develops companywide strategic plans and then translates them into marketing and other plans for each division, product, and brand. Through implementation, the company turns the plans into actions. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing Chapter 13 Pages 416. We would also like to take also make sure that everyone gets a chance to get his or her share. For the people who invest in the ice cream because we then want to branch out and have multiple fashionable food trucks. By us doing this plan we would be able to make profits but also branching off to other thing. Our evaluation for our good truck we would want to be a good one because there is expiration that the people get. Which would offer something better and new. We want people to think of us as an ice creamery on wheels. Many of the actions that we have taken have been going to social media. The control of it all would be for people to join along and give us more ideas for things that we do. Marketing planning involves deciding on marketing strategies that will help the company attain its overall strategic objectives. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing Chapter Two  Pages 54. As a course of action we would help that the company grows at a fast pace. As we grow faster and faster we would hire more people to take care of the money and the ordering of products. Because we would still want everything to be shipped to the owners house. That way everything is still looked over. That would be our implementation evaluation plan.