Price

“Profits can be improved by increasing sales or reducing costs. Sales can be increased by improving the company’s share of domestic and international markets. These goals then become the company’s current marketing objectives” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing .  The pricing would reflect how much we would make and how much things will cost in the long run. Because things for ice cream are not that expensive then pricing won’t cost as much as seven dollars. Because we would have to remember that it is ice cream.  When we are making a lot more money after we build our customer base then sometimes during major fashion events we will have promotional pricing. “Promotional pricing, however, can have adverse effects. Used too frequently and copied by competitors, price promotions can create “deal-prone” customers who wait until brands go on sale before buying them. ” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  Chapter Nine Pages 254. For some of our promotional pricing we would let someone who is having a birthday get a free cone or sundae that would have to be fewer than five dollars. Or if we choose them from our social net working site then they can get a free ice cream of their choice. Certain times when we do the more expensive ice cream sundaes and cones we would have those at larger prices but only at food truck festivals. Our pricing we base is one how much of the things go into the product. ? If consumers perceive that the company’s product or service provides greater value, the company can charge a higher price. If consumers perceive less value relative to competing products, the company must either charge a lower price or change customer perceptions to justify a higher price. ” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  Chapter Nine Page 280.Our competes I don’t think we would really have any because there is one like us. Just in case there is someone like us then we would also go off their prices and see the different things that they offer that make them a different kind of ice cream truck.