Monday, August 22, 2011

EOC Week 7 : The Pitch



Oh La La Fashion Ice Cream.This ice cream truck will be set apart for much different reason. One being that all the ice cream desserts that we offer will be named after fashion icons and eras. Many of our items would be cones, sundaes, shakes and ice cream balls. Many of our things would be representation for fashion. Such as the Monroe Cone which would be Vanilla ice cream with dipped in a white chocolate cone with a cherry on top. Since she is known for her white dress and her red lipstick. Our price range would start at 3 dollars and end at 5. Most of the marketing would be down by social networking and billboards. This would be us taken fashion and pairing it with ice cream. Our services would be by schools, parks, and shopping centers. Since that’s where there would be a lot of traffic and would appeal to teens. We would also have become the designer or icon for the day where we pick someone from our social networking site and if they give us a good idea to do then they get that product for free. This would happen at random times. Oh la la Fashion Ice Cream would be a truck with bright bold colors and photos of our ice cream with that icon or designer next to it. Some of the music that would be played are fast pace runway songs. Since that would draw people to the truck and get people to notice us.  Our goal would be to have a truck to that brings fashion to the streets. We want out customer to fell like they are in old holly wood or a fashion show during Paris Fashion Week. So this ice cream truck will set us apart from everyone.

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