Monday, August 29, 2011
Promotion
Our promotion would we based off of social media. Because there are somany young people on face and twitter that things like that would appeal to them and that’s how they interact with the world. Social media has made it easy for us as wel because we can put where are located and then out consumers would be able to find us faster. “Marketers can engage in online communities in two ways: They can participate in existing Web communities or they can set up their own. Joining existing networks seems easiest”. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing Chapter 14 Pages 468. We feel as if we do all of our promotions with small minor flyer and school appearances that we can get a good customer base. Social media is a easy fast way to also get your name out and tell people who you are because everyone is one their. Using social media can also give people a chance to rate us and tell us good and bad and how we can do better. But participating successfully in existing online social networks presents challenges. First, online social networks are new and results are hard to measure. Most companies are still experimenting with how to use them effectively. ”. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing Chapter 14 Pages 469. Us being young we would have only people who know how to use the social media because it would be something that we need heavily. Because of the different places that we would be and the latest updates. We would also use social media for the fashion updates and the new ice cream cones and others we would be doing. When used properly, e-mail can be the ultimate direct marketing medium”. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing Chapter 14 Pages 470. Even though spam is not a good thing we would spam people for the first part opening of our business because we would need to get known. Then we would be using it in the right ways. We would not spam to hurt peoples computers. So that’s how we would do all of our promotion and advertising.
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