Product

The product that we would offer would bring people to a point in time where they are happy. Because a lot of people like the fact of ice cream and fashion. Oh La La Ice Cream Trucks gives a product that consumers will enjoy and be happy with. Consumers would be able to enjoy a product that will give them something more then the typical ice cream truck. When the economy tightens, customer loyalty and retention become even more important. There are fewer customers and less spending to go around, so firms must work to hang on to the customers they have. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing Chapter Nine Pages 254  Chapter One Page 21. Our consumers would more base what they like with our products. Since people are looking for something they get enjoyment out of we are willing to give it to them the best way we are able too. Also with us tagging ourselves where we are then the consumers don’t have to go out of their way which we would update from place to place we go. We feel as if the consumer would get their moneys worth if they tell us what they want. To create value for customers and to build meaningful relationships with them, marketers must first gain fresh, deep insights into what customers need and want. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing Chapter Nine Pages 254 . We want to have customers be happy with our products even if we have to change it around to how they like it . Also looking at their demographics would also see what they like. Because young kids might not like the same things a  elder lady will . So we want our products to appeal for all but we really want them to appeal to young teens and adults. Because they know all the knew fashion and what hip and what’s not.